Bet9ja is an web-based gambling company that delivers betting on primary sporting events operating in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is certified by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the first most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites globally as of April 2020, according to a latest listing by IABC Africa. Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. The company was the headline sponsor of the 2019 edition of Big Brother Naija.